3 Strategies To Land Paid Social Media Campaigns as a Patient Leader in 2025

In the growing world of patient influencers, landing paid social media campaigns requires more than just a great story — it’s about strategic visibility and engagement.

Brands and organizations increasingly value authentic voices, particularly from advocates who bring personal experience and unique perspectives to their platforms. To increase your chances of being selected for paid opportunities, here are three actionable strategies you can start today.

Update your Social Health Network profile: Tell your story

Your Social Health Network profile is where our team looks to learn about your advocacy, find your social media links, and reach out for campaigns.

Make sure your profile reflects your latest advocacy milestones, health conditions, collaborations, and community work. When your profile reflects the latest about your advocacy work and lived experiences, it helps us quickly understand if you’re the perfect fit for the campaign.

Pro Tip: Advocates who regularly update their profiles are more likely to be contacted for campaigns. Treat your profile as a living document that evolves with your work. Click here to update your profile.

Stay active on social media: Engage and share

Brands want to work with advocates who actively engage their communities. Boost your chances by:

• Posting regularly about your patient journey, advocacy work, or relevant causes.
• Engaging with followers by responding to comments and messages.
• Sharing various content types, from photos to infographics to event updates.

Pro Tip: Use relevant hashtags to help your posts reach a wider audience, even if you don’t have thousands of followers.

Branch out: Try new platforms and content styles

Brands love advocates who experiment with new storytelling formats. Expand your reach by trying platforms like Instagram or YouTube and content like:

• “Day-in-the-life” videos to share your patient journey.
• Quick, engaging Reels with advocacy tips or personal stories.
• Podcasts or long-form videos to dive deeper into your experiences.

Pro Tip: Don’t worry about perfection—authentic, unpolished content often resonates more with audiences than polished, scripted videos.

Final thoughts

In 2025, securing paid social media campaigns is about strategically showcasing your story. By keeping your profile updated, staying active online, and experimenting with new platforms, you’ll stand out as an advocate brands want to partner with.

Ready to get started? Update your profile today, plan your next post, or try creating your first TikTok video.

Your advocacy deserves to be seen—and supported.